Key promotion strategy of PEPSI
Pepsi promotes its products by personal selling, advertising, and sales promotion.
For advertising, and sales promotion it used printed and electronic media. Every newspaper and magazine carries Pepsi advertisements that make the people interesting it.
Advertisement of Pepsi are eye catching and attractive. Through advertising it informs the consumer about new brands and flavors. Pepsi designs their sales promotion strategies and advertisement campaign focusing on the target markets. They research for the need of people before make the ads.
Pepsi has been catching the trends of society. Such a super star, singer, actor and actress, who are famous in the same time, Pepsi will invite some of them to promote their product. Sponsoring the pop industry and the cricketing team helped Pepsi hit right on target of their primary market which consists of teenagers.